Belinda is a senior marketing and business specialist, with over 20 years’ experience in strategic marketing, franchise growth, brand, digital, CX and business development. Working with both national and state based organisations, on local and international initiatives, across non-profit and corporate organisations, Belinda has led large multidisciplinary marketing teams and strategic marketing projects for brands such as FOXTEL and Wendy’s.



Belinda is responsible for the development and implementation of the marketing, technology and CX strategy to underpin aggressive growth of the Elders Real Estate network and for strategic improvements for both franchise and company-owned residential real estate offices.





Jenny commenced her Real Estate career in a wheatbelt town in WA over 30 years ago and since then has held a variety of senior management roles in both independent agency operations and within a large franchised group. With her extensive experience in all facets of the Real Estate industry including Financial Controller, Property Manager, Operations Manager, Business Development Manager and CEO of a large franchised group, Jenny has always been focused on providing support for Franchise Owners and helping them grow their businesses.

The focus for this national operation role for Jenny will be to drive and manage new initiatives and ensure that training, systems and procedures are “best practice” across the Elders network.

With over 15 years’ experience in the real estate industry both at a Corporate level and supplier level, Adam brings State leadership experience opening new offices for another large franchise group in Victoria, and experience as a national sales manager for a proptech group. 





Throughout his 24 years within a dynamic and evolving Real Estate industry, Darren has acquired extensive, first-hand experience across a range of Real Estate and Franchising sectors. With a broad professional background including previously managing and owning Real Estate Franchises, Darren is a very highly respected member of the industry. Darren has the knowledge and expertise to assist you in your journey throughout your real estate career.

A positive, enthusiastic and experienced agent, Roylene Reilly has had an extensive career in the Real Estate industry, spanning over 26 years.

Ranked within the Top 10 Auction focused Sales Agents of NSW, in the 1990’s Roylene developed a reputation for delivering outstanding service and results. These attributes were honed further under other major Franchisor groups in management roles, using her driving force to support her Principals and promote business growth and motivation of their top performers. She joined the Elders group because of the strong network and loyal contingency of individuals, all proud to stand behind the brand.

Colin is passionate about the Elders brand and its people. He specialises in business coaching, mentoring and is focussed on business growth.

Colin works with business owners and teams to achieve peak performance and profitability, which has allowed him to achieve a reputation for getting results.

With nearly two decades of real estate experience, Drew brings a wealth of practical knowledge to Elders. Previously owning and running a large, multi-office real estate business in the southwest of WA, Drew now leads the West Australian real estate team of over 180 people from the Perth Head Office. With expertise in acquisitions, operations, management, and marketing, Drew has increased Elders real estate market share in WA to second place regionally and through an acquisition program focused on the metro area is now steadily increasing the brand recognition into urban areas as well.