Marketing

The Elders brand is one of the most experienced, trusted and recognised real estate brands in Australia. As part of the Elders network you have access to our team of marketing specialists, tools, innovative marketing campaigns and collateral. Benefit from:




• The Elders Real Estate website, one of Australia’s leading real estate portals. Every single month we consistently reach over 250,000 visitors resulting in 1.9 million property views

• Campaign Cloud – a one stop solution portal to manage all local area marketing, agent marketing and vendor marketing materials.

• Access to the Elders Real Estate intranet UNIFY, your portal to download documents, keep up with national real estate initiatives and news

• Digital initiatives such as social media, content strategy and digital advertising.

• Access to our team to assist with local PR initiatives






Our agents and offices have industry leading marketing templates for office marketing, agent marketing and property marketing. All materials are easily downloaded from UNIFY or ordered through our suppliers at competitive rates.





Elders Real Estate invests in a continually evolving digital strategy in order to keep pace with the way consumers search for agents and property. We have an extensive library of digital templates for offices and agents to use. Whether you need advice for your office Facebook page or Instgram profile, help understanding Google ads and organic search or developing an EDM for your database, our national marketing team is here to assist.





A key component of the marketing support available to you is access to leading national campaigns designed to deliver you leads for appraisals and listings. The marketing team develop the campaign concept, build the digital registration site, manage all state licencing requirements, develop all of the materials and manage national advertising. The most recent ‘ A Real Voice in Real Estate’ campaign was driven through a strategic investment in Google advertising, Facebook and Instagram geo-targeted advertising, Programmatic Advertising, Youtube advertising and TikTok Advertising.